@hpvd opened this Issue on August 29th 2014

Google is making analysis by specific demographics & interests

like gender, age, sports etc

They are using their ad/display network to determine what "characteristics" the visitor have.
e.g. people who are visiting often websites which are (from statistics point of view) more interesting for women are "marked as women" in there google coockie.

see: https://support.google.com/analytics/answer/2799357?hl=en

Piwik can't do that because we have no ad/display network to gather these information.

But of course it would sometimes be interesting how people with different demographics & interests behave on a site.

On websites with a login area this could be made possible if one could add some specific anonymous parts from information people provide in their "profile" to their piwik vistor id.

e.g.
gender:

age

  • from their birthday

Report function to make demographics specific analysis possible should be the next step...

What do you thing of this?

@mattab commented on August 31st 2014 Owner

Thanks for the suggestion. I'm not sure what we could do here. I guess to track demographics the best way right now is to use Custom Variables of 'visit' scope, which is useful to set user attributes when they are know. If you have more idea feel free to post here

@UltraFlux commented on October 10th 2017

Demographics is almost a standard requirement these days. Even at a basic level like how gender (male/female), age range, and other common metrics.

Gender: "Female," "Male," and "Unknown"
Age: "18-24," "25-34," "35-44," "45-54," "55-64," "65 or more," and "Unknown"

Segmenting analytics gives everyone a better understanding of what works and what needs improvement (or action).

@mattab commented on October 19th 2017 Owner

Unfortunately we can't make Demographics available in Piwik, as we don't have the data and likely never will. we can re-open later if such data becomes available via some browser API or so.

@mattab commented on October 19th 2017 Owner

In the meantime you need to use Custom Dimensions: https://piwik.org/docs/custom-dimensions/ and set the Age/Gender info yourself from your internal data sets

@UltraFlux commented on October 19th 2017

Going with another platform, but thanks for replying.
If I have to enter the information myself then it is not really working the
way it should.

On Thu, Oct 19, 2017 at 5:53 PM, Matthieu Aubry <notifications@github.com>
wrote:

In the meantime you need to use Custom Dimensions:
https://piwik.org/docs/custom-dimensions/ and set the Age/Gender info
yourself from your internal data sets


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@mattab commented on October 19th 2017 Owner

Going with another platform, but thanks for replying.

You mean with Google analytics? or what other platform offers demographics?

not really working the way it should.

We just don't have the data, it's not hard to understand I suppose

@zalpany2000 commented on December 7th 2017

hey @mattab , I just wanted to know out of curiosity, you mentioned that you do not have the data, but most probably browsers and cookies have it. how do GA collect them in first place?

This Issue was closed on October 19th 2017
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