@hpvd opened this Issue on August 29th 2014

Google is making analysis by specific demographics & interests

like gender, age, sports etc

They are using their ad/display network to determine what "characteristics" the visitor have.
e.g. people who are visiting often websites which are (from statistics point of view) more interesting for women are "marked as women" in there google coockie.

see: https://support.google.com/analytics/answer/2799357?hl=en

Piwik can't do that because we have no ad/display network to gather these information.

But of course it would sometimes be interesting how people with different demographics & interests behave on a site.

On websites with a login area this could be made possible if one could add some specific anonymous parts from information people provide in their "profile" to their piwik vistor id.



  • from their birthday

Report function to make demographics specific analysis possible should be the next step...

What do you thing of this?

@mattab commented on August 31st 2014 Owner

Thanks for the suggestion. I'm not sure what we could do here. I guess to track demographics the best way right now is to use Custom Variables of 'visit' scope, which is useful to set user attributes when they are know. If you have more idea feel free to post here

@UltraFlux commented on October 10th 2017

Demographics is almost a standard requirement these days. Even at a basic level like how gender (male/female), age range, and other common metrics.

Gender: "Female," "Male," and "Unknown"
Age: "18-24," "25-34," "35-44," "45-54," "55-64," "65 or more," and "Unknown"

Segmenting analytics gives everyone a better understanding of what works and what needs improvement (or action).

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