Currently under Visitors > Frequency and Loyalty, this report is hard to read and analyze.
Instead it should be easier and show more clear New VS Returning metrics.
Currently we show Sparklines for returning metrics such as:
2801 actions by the returning visits. Instead we would like to see
2.1 actions per visit for returning visitors, 3.5 for new visitors. Similarly for others eg.
53% returning visits have bounced (left the website after one page), 77% for new visitors
When the sparkline is clicked, the evolution graph shows both New and Returning metrics. (similar to Visitors>Overview when clicking on
21,366 visits, 16,329 unique visitors the graph will show both metrics).
By default, evolution graph at the top shows the two metrics "New visits" and "Returning visits"