@tsteur opened this issue on March 4th 2014

Feedback via mobile app:

Dear piwik,

Is it possible to code negative goals into an upcoming version piwik? When a negative goal is reached (like an outdated page or a password forgotten page being visited) a dead end street symbol could be shown instead of the chequered flag.

May be as an option under goals where per goal a selection "positive" or "negative" can be made.

Hope that can be coded because it would help to optimize the site both in user experience and reaching targets.

@mattab commented on March 4th 2014

Could you maybe give more examples of what goals can be defined with "negative" selection as per your suggestion?

@wikiloops commented on November 9th 2014

please see #6580

some more "anti goal" examples: - 404-page visit - failed attempts to log in - failed attempts to sign up (p.e. by entering wrong CaptchaCode) - failure to complete a multi-step procedure (filling a survey, uploading content)

As the last example indicates, some "failures" are not bound to visiting a certain page, but to following a trail of steps that are meant to end in a certain action/pagevisit. This is somewhat similar to the idea of the shoping carts "abandoned cart" tracking.

It would be awesome if this kind of two-step tracking would be possible for "failures", basicly by first raising a flag on "user has started something" (p.e. on survey page 1) and comparing that metric with "user has ended process as expected" (= survey finished). It should be possible to do this with custom events and subtracting metric A from metric B at this point, but to offer it as a feature seems a good idea. Everybody likes to know how many people got lost, confused or distracted on the way to reaching a goal, and there is many more goals than "only" ecommerce.

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