@mattab opened this issue on December 12th 2008

NOTE: this ticket is about adwords and yahoo Content, which is the network of websites publishing ads. See #517 for the ticket concerning normal search/content adwords campaigns.

Piwik could detect automatically when a visitor comes from a click on Adwords content or Yahoo content ads. For example, we could automatically set the referer to "campaign" with the name being "Adwords content" and the detail being the URL of the website where the click is coming from.

an example adsense referer is:

http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4902541541856011&dt=1240459174499&lmt=1240459174
&alternate_ad_url=http%3A%2F%2Fwww.chauffeurdebuzz.com%2Fpub.asp&format=336x280_as&output=html&correlator
=1240459174499&url=http%3A%2F%2Fwww.chauffeurdebuzz.com%2Fearth%2Bday%2Bla%2Bjournee%2Bde%2Bla%2Bterre
%2Bdu%2B22%2Bavril-6664&color_bg=FFFFFF&color_text=000000&color_link=F00000&color_url=0C9AD0&color_border
=FFFFFF&ad_type=text&ref=http%3A%2F%2Fwww.chauffeurdebuzz.com%2F&frm=0&ga_vid=1576807524.1238980664&ga_sid
=1240459142&ga_hid=2010139354&ga_fc=true&flash=10.0.22&u_h=900&u_w=1440&u_ah=847&u_aw=1440&u_cd=32&u_tz
=720&u_his=3&u_java=true&u_nplug=20&u_nmime=61&dtd=52&w=336&h=280&xpc=mQiDrsk0te&p=http%3A//www.chauffeurdebuzz
.com

apparently Adsense Referers are sometimes just the domain where you clicked on the ad...

That would lead to interesting reports such as: visitors that come from Adwords from XYZ.com have convertion rate of 5% but visitors coming from Adwords from ABC.com have convertion rate of 15%.

References: - TRACK GOOGLE CONTEXTUAL ADVERTISING - TRACK YAHOO SEARCH ADVERTISING - Using AdWords Dynamic Parameters in Links

http://www.example.com/?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative}&utm_campaign=AdGroup&Network={ifContent:Content}{ifSearch:Search}&SiteTarget={placement}
@mattab commented on December 12th 2008
@mattab commented on December 12th 2008
@robocoder commented on May 16th 2009

From #730:

Piwik should parse (using referer information, referer domains are already shown) advertising information.

For example Google pageads referer urls are quite simply formatted (unnecessary information stripped out, original url is really long):

http://pagead2.googlesyndication.com/pagead/ads?client=ca-pub-...&dt=...&lmt=...&output=html&url=[source url]&ea=0&ref=[previous referer (where user did come to source url)]&kw_type=radlink&hl=fi&kw0=keyword1&kw1=keyword2&kw2=keyword3&kw3=keyword4&okw=[primary keyword (?)]

Some statistics may be nice. How many people did come from from advertising sources, what keywords were used and so on. Of course google gives same statistics but google is not the only advertising source. And it may be nice to cross-check google statistics accuracy.

@anonymous-piwik-user commented on June 25th 2010

I suggest moving this feature to Milestone 2 - Piwik 0.8 - A Web Analytics platform

@robocoder commented on December 19th 2010

We should make referer links to ad networks non-clickable (as it could incur click cost or be interpreted as click fraud).

@robocoder commented on December 19th 2010

re: comment:9

Here's the forum post: http://forum.piwik.org/read.php?3,70002

@mattab commented on January 13th 2011

Requirements included in #517

This issue was closed on January 13th 2011
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