Advertising effectiveness: incoming traffic analysis, visitors conversion, ROI.
To understand if the money that we invest in advertising are spent effectively, we need to know which advertising sources and particular ads are making you a profit and which are just a waste of time and effort.
Piwik should show us all the information we need to know about the effectiveness of each advertising campaign:
What exactly the visitors that clicked on our ads were doing on our site (each visitor step should be logged!).
Piwik should be able to understand how profitable is each of our PPC**
keywords within a particular ad campaign, PPC engine and overall.
Piwik should show on which pages the visitors who clicked on our ads are landing, in which countries and cities they live and on what step in their path they decided to go away from our site (detailed landing and exit pages reports should be available).
Piwik should provide a lot of instruments for us to analyze our ad campaigns. Among them:
This should be Feature Request, not a Bug. my mistake.
Can the mod change its type.
please see my feedback on #457 and submit new ticket based on what the Goal Tracking currently offers. thanks!