@maxibwoy opened this Issue on March 30th 2017

Hi,

My team regularly sends out emails internally using html templates.

Could Piwik be used to track email open rates and click-through rates of the links in the emails?

There wouldn’t be a main website we drive internal recipients to, just weekly email newsletters with links to various internal/external resources. So I'm not sure where Piwik should be installed.

We’re currently just using a white-pixel with a bit.ly url embedded in the template but it’s not the best solution, so I'm keen to find out if I could use Piwik for better and more in-depth tracking.

Thank you,
Massimo

https://forum.piwik.org/t/internal-newsletters/23632

@RMastop commented on March 30th 2017 Contributor

Hi @maxibwoy,

I have implemented the following example:

<img src="https://example.com/piwik/piwik.php?idsite=99999&rec=1&url=https%3A%2F%2Fexample.com%2Femailopened%2Finternal_email_name&bots=1&action_name=Email%20opened&_rcn=internal%20email%20name&e_c=internal%20email%20name&e_n=emailname&e_a=email%20opened" style="border:0;” alt="" />

This is a simple version that tracks the following items in Piwik:

&url=https%3A%2F%2Fexample.com%2Femailopened%2Finternal_email_name
sets Page URL to "/emailopened/internal_email_name"

&action_name=Email%20opened
sets Page Name to "Email opened"

&_rcn=internal%20email%20name
sets campaign to "internal email name" )

&e_c=internal%20email%20name
sets event category to "internal email name" )

&e_n=emailname
sets event name to "internal email name" )

&e_a=email%20opened
sets event action to "internal email name" )

More options, like tracking Custom Dimension, uid (to set the User ID in case of cross-device tracking for personalised emails ) can be found here:
Tracking HTTP API: API Reference - Piwik Analytics - Developer Docs - v3

Cheers,
Richard

@maxibwoy commented on September 6th 2017

Hi, thanks very much @RMastop for this very useful tip.

I've tried testing it and it's tracking well but I have a couple of questions:

  • Does it only work for desktop? I tried opening the email on mobile and it doesn't seem to be tracking.
  • Does it only track the first time? I tried opening the email multiple times on desktop but it only tracked once.

Thanks.

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